NON SANS RAISON

THE WHITE GOLD COMPANY

LIMOGES CONTEMPORARY PORCELAIN LIFESTYLE PUBLISHER

Revealing of White gold, NON SANS RAISON, true quality label made in France, invests the universe of our opposite and complementary attractions. NON SANS RAISON plays with the creation of cultivated products and favores the original formal games: variations, juxtapositions, balance of proportions… And creates formalized interactions through the dynamics of creations and published pieces. Its bright creation, attractive design, strong but human-sized industrial tools and daring spirit make NON SANS RAISON a company in a constant renewal upon its exclusive raw material, the extra white kaolin : clay purest, friable, and fire. NON SANS RAISON is out of place and tries out this intelligent mineral matter made up mainly of kaolinite.

Fascinated by the white gold from Limoges, NON SANS RAISON makes stir the Past’s conscience by making its promotion, through creative modernity and in the respect of the ancestral traditions. Performance, daring creation, imagination, innovation and know-how fit the creations and speeches in which NON SANS RAISON enjoys to evolve.Moved by passion and technical expertise, NON SANS RAISON has an impact over the table arts and develops this white gold in its collections.

ARTISANAL TURNKEY DEVELOPMENT

NON SANS RAISON, true link between clients, craftsmen and prestigious French porcelain manufacturers, places at disposal an artisanal turnkey offer combining our know how and our talents, in order to publish all kinds of qualitative porcelain products. Subcontracting, cobranding & collaboration. Simple design on existing white porcelain with the creation of your products made to measure, we suggest artists, designers, brands, architects to explore ceramic in all its shapes, its materials and its technique. True patway to development,NON SANS RAISON encourages new products around the creative potential of white gold from Limoges. Such Know-how authorize audacities and extravagance of special orders, improbable surfaces and sculptural creations. Our publisher is listening to its customers to create the most adapted pieces.

5.2.10

Catalogue NON SANS RAISON

CATALOGUE ON DEMAND BY PAPER

1.2.10

CHRISTMAS TABLE by Martin Margiela - NON SANS RAISON dessert plate

ELLE DECOR RUSSIA

ELLE FRANCE

ELLE BELGIUM

ELLE ITALIA

9.1.10

NON SANS RAISON by WAD MAGAZINE

Photographe Coco Amardeil www.cocoama.com
Styliste Sandrine Place www.sandrineplace.com

7.1.10

NON SANS RAISON at MONTE CARLO TRAVEL MARKET 2010

The white gold compagny NON SANS RAISON are pleased to announce we will be at the next Monte Carlo Travel Market trade show, the Prestige Travel & Luxury Lifestyle exhibtion, held on the 15th, 16th, 17th January 2010 at Grimaldi Forum under the high patronage of H.S.H Prince Albert II of Monaco. We look forward to see you soon at MCTM

NON SANS RAISON at MAISON & OBJET 2010

The white gold company NON SANS RAISON are pleased to announce
We will be at the next Maison & Objet trade show on Scènes d'intérieur.
Find all our news collections and our exclusive partnerships
From 22nd to 26th January 2010 at HALL 5B STAND K9 - PARIS NORD VILLEPINTE. We look forward to see you soon at M&0

4.1.10

COOKING - Golden rules

- THREE GOLDEN RULES - by the white gold company NON SANS RAISON

TEXTURE + MATERIAL + FLAVOR

AVANT ICI MAINTENANT CUP (7x5x7,5cm) - SQUARE BREAD PLATE (16cm)

SPECIAL PACK FOUR CUPS (7x5x7,5cm) - HOLLOW PLATE AVANT ICI MAINTENANT (17cm)

CUP CHRONOS (7x5x7,5cm) - BREAD PLATE CHRONOS (16cm)

SPECIAL PACK 2 CUPS (7x5x7,5cm) - HOLLOW PLATE AVANT ICI MAINTENANT (17CM)

10.11.09

SPECIAL PACK THREE CUPS

COOKING - GOLDEN RULES TEXTURE + MATERIAL + FLAVOR

EXTRA WHITE KAOLIN + PRECIOUS METAL PLATINUM + DESIGN PATTERN IN WEFT

STEM FROM OUR THREE COLLECTIONS

AVANT ICI MAINTENANT

CHRONOS

SQUARE (in first preview the cup)

packaged into cardboard box compartments with little windows at the part of patterns

EACH CUP 7x5x7,5cm

9.11.09

NON SANS RAISON FUTUR TRADITION BY Clark magazine

8.11.09

AVANT ICI MAINTENANT in the business newsweek Vlast Deneg (Ukraine)

7.9.09

NON SANS RAISON BY OFFRIR INTERNATIONAL

2.9.09

CHRONOS CUP BY ELLE DECORATION UK

1.8.09

ORIGNAL FORMAL GAME

The rotation of the service pieces suggests to the cook an original presentation of the plate, whose pattern invite to games of composition, stack and rhythm of the dishes.

CHRONOS GAME

Abstract and conceptual gasolines, its stackings in three dimensions, are not less concrete and material. The contrast of value and the graphic sets, platinum and white extra kaolin, pave the space of dishes in which the guest is driven.

AVANT ICI MAINTENANT GAME

This one circulates through singular setting on stage and tries out its fields with the senses. Volumes and dimensional perspective prove to be rich possibilities. Their multiple angles allow the mobility of setting on stage, to try out the change of forms and to put the tablearts “moving”, an invitation to apprehend optical construction.

25.6.09

LIMOUSIN DESTINATION PRESTIGE magazine

Porcelaine, le prestige de l'or blanc

Collection CHRONOS (page de gauche)

Les nouvelles générations de porcelainiers

Collection AVANT ICI MAINTENANT

21.6.09

AVANT ICI MAINTENANT & CHRONOS

ALL CUPS IN WHITE KAOLIN + PLATINUM
EACH CUP (7x5x7,5cm)

CHRONOS SET

Inspired by the contemporary artist Felice Varrini, the set symbolyzes the delight of luxury in the present instant: stop it, make it last, hustle it, inflect it, take it and run after it. It is elusive and everlasting.

17.6.09

Avant Ici Maintenant at Foire de Paris

La première collection AVANT ICI MAINTENANT s'expose à la foire de Paris, du 30 Avril au 10 Mai sur le stand Paris Paris, Pavillon 7/2 - Allée J - Stand 16

11.6.09

SELECTION 2009 DU CATALOGUE BON MARCHÉ

10.6.09

Avant Ici Maintenant by Case Di Abitare

JUIN 2009

8.6.09

Avant Ici Maintenant & Chronos Available now

13.5.09

On Maison & Objet 09 - scènes d’intérieur

On Maison & Objet 09 - scènes d’intérieur…

NON SANS RAISON's presence at the Maison & Objet PARIS trade show on "Scènes d’intérieur" from 23rd to 27th January 2009. Find us Hall 5 B Stand R2. "Chronos", the new collection will be or is previewing at M&0.

La présence de NON SANS RAISON au salon Maison & Objet à Paris dans la sélection "Scènes d’intérieur" du 23 au 27 Janvier 2009. Retrouvez nous sur le stand Hall 5 B Stand R2. Présentation en avant-première de la seconde collection "Chronos".

VODKA GREY GOOSE X NON SANS RAISON

Partnership for a VIP dinner the 24th october 2008 at Joyce Gallery – Palais Royal

Partenariat pour dîner VIP le 24 octobre 2008 à la Galerie Joyce – Palais Royal

CHRONOS

- SECOND OPUS -

Non Sans Raison demonstrates all its skill in white gold, the Limoges porcelain by producing its second collection.This tableware captures the modern time, and leads table arts into an infinite variations game, throught the rotation of the pieces, true allegory for the time. The set symbolyzes the delight of luxury in the present instant: take it and run after it. It is elusive and everlasting.

Non Sans Raison démontre, toute sa maîtrise de l'or blanc, la porcelaine de Limoges en éditant sa seconde collection Chronos.Un service de table qui capture l’époque moderne et entraîne l’art de la table dans un jeu de variations infinies grâce aux motifs qui se prêtent à des jeux de composition et de rythmes des mets, et à la rotation des pièces, véritable allégorie du temps.

Location: Tokyo - Paris - New-York

With its refined and minimal lines, the set echoes to the materiality of the time going by, and embraces its flow through the cuts that evoke periods of quarters of on hour. The design in quarters of circle initiates a duration in movement, which is for anyone to seize. The rotation of the service pieces suggests to the cook an original presentation of the plate, whose pattern invite to games of composition and rhythm of the dishes.

Aux lignes épurées et minimales, le service fait écho à la réalité du temps qui passe et embrasse sa succession grâce aux découpes en quart d'heure. Le motif en quart d'heure, initie une durée en mouvement que chacun peut s'approprier. La rotation des pièces suggère au cuisinier un dressage original de l'assiette.

Chronos incarnates this reality of time, intervals, sequences and this infinite delicacy of things, that nothing pierces, and that nothing fills. Time as a sense, only within a structure, expression of its strength, its energy, and its extent into civilization.

In weft, the set is available in platinium, matt and black varnished on black matt.

En forme coupe et en point de trame, le service est disponible en platine, or mat et noirs vernis sur noir mat.

ALIFE X NON SANS RAISON X CLARK magazine at Colette shop

Celebrating the release of Clark Magazine issue #32 for which Alife designed the cover, the ALIFE X NON SANS RAISON X CLARK pack includes : a hand-numbered Limoges porcelain plate, a T-shirts and Clark magazine issue #32. The plate, is made ‘the american way’ at 27cm in diameter and represents the partnership whith an original collectible product that has a wonderfully french savoir faire.

"A l’occasion de la sortie du numéro 32 de Clark Magazine en collaboration avec la marque américaine Alife, un pack spécial en édition limitée à 200 exemplaires célèbre cette association inédite dans un produit collector inédit qui sent bon le terroir et le savoir-faire français. Comprenant un magazine Clark x Alife, un t-shirt exclusif Alife et une assiette de table de collection réalisée par las français de Non Sans Raison, griffée de la marque New-Yorkaise et numérotée à la main, ce pack réunit l’imaginaire des trois marques, originalité, qualité et entertainment."

NON SANS RAISON at Joyce gallery…

Show off in first preview of its collection "Avant, Ici, Maintenant" at Joyce Gallery – Palais Royal in june 2008.

Présentation presse de la collection "Avant, Ici, Maintenant" à la Galerie Joyce – Palais Royal en juin 2008.

On sale in first preview at Bon Marché…

The set "Avant, Ici, Maintenant" get into BON MARCHE’s selection and availables in first preview from the 3rd november to 31st december 2009. Find us in the catalog and always in department store.

ELLE SEPTEMBRE 2008

AVANT ICI MAINTENANT

- First opus -

Fascinated by “the Limousin white gold”, NON SANS RAISON made its mark in world of tableware with the launch of its “Avant, Ici, Maintenant” collection.

Inspired by the Dripping technique, an Action Painting form boosted by Jackson Pollock, Avant Ici Maintenant exults the past, is playing space and fixes the present. The reflection of yesteryear to present time.

Avant / Before : Tableware reminiscent of the history and tradition that surrounds the prestigious French porcelain manufacturers.

Ici / Here : Places the object in a specific time bracket : modern and contemporary. The design pattern treatement in weft, the running splash on each place. The pure lines are enhanced by refined platinium.

Maintenant / Now : Incarnates a feeling of satisfaction, a “must have” for luxury article, tradition and modernity come together.